PRIVATE OPERATING BRIEF · PREPARED FOR TODD EVANS
The website is the front door. The system is the business.
Prepared by Ryan Nichols, The LeadFlow Pro, a DBA of Longview Training Center, LLC. Everything in this brief is either something you said on our call, something I retrieved from an official record and cited, or something I am flagging as unconfirmed. Nothing is invented.
01 / WHAT I HEARD
Eleven active. Seventeen at peak. Running on Excel.
You are operating across property, financing, credit, wholesale acquisition, construction, title, and signing work. You had 11 projects active when we spoke and you have carried 17 at once. You have four design degrees and an accounting background, and you buy distressed houses and add roughly two things buyers do not expect at that price point.
You also told me the site is old, the operation runs on Excel and manual follow-up, and nothing you sign can require a credit check. You raised competitor overlap before I did. All of that shapes what follows.
02 / WHAT THE RESEARCH FOUND
Your licence record is cleaner than your internet is.
I pulled the Texas Real Estate Commission's own published licence dataset rather than a directory. It resolves the question I could not answer from public profiles alone.
| Record | What the state says | Source |
|---|---|---|
| Your licence | Sales Agent 609863, active, original 30 Nov 2010, expires 30 Nov 2027 | TREC dataset, 13 Aug 2026 |
| Sponsoring broker | Vibrant Real Estate LLC, licence 9005923, since 18 Jan 2022 | TREC dataset |
| The entity | Properties by Texas Twisted Realty LLC, broker company 9004730, active | TREC + Texas Comptroller |
So Texas Twisted versus Vibrant was never a contradiction. You run the brand and your licence hangs with the broker. Your own Facebook page already says it: Texas Twisted Realty powered by Vibrant Realty. Two things still need you, though. No Texas entity exists under the exact name "Texas Twisted Realty, LLC", which is what four directories publish. And the designated broker on the entity changed in May of this year, which I am not going to guess at.
03 / THE DIGITAL CONFLICTS
Your current site is working against you in ways you cannot see.
It blocks most of the internet
Your robots.txt tells Bing, DuckDuckGo, Apple, and every AI search engine to stay out. Only Google, Facebook, and WhatsApp are allowed in.
It advertises 1,423 competitors
Your domain serves a sitemap index listing 1,423 other realtors' websites, including direct competitors. Your own pages are not in it.
No broker named anywhere
No IABS form, no Consumer Protection Notice, no licence number, and no sponsoring broker on any of the 24 pages. Texas requires the broker to be identified in advertising.
No analytics, ever
Google Analytics has loaded on every page since the site was built and recorded nothing. There is no traffic history. Your first real numbers start with the new site.
Broken in public
Your About page renders raw template code to visitors. The vendor's demo record, with a placeholder name and a fake analytics ID, is reachable on your own domain.
Five phones, five addresses
Public profiles carry five different phone numbers and five different addresses for you. Two of those numbers appear nowhere you control.
Every item above was verified directly against your live site and public records on 14 August 2026.
04 / THE EXCEL REPLACEMENT
Past about eight projects, a spreadsheet stops being a system.
A workbook is a record of what you already know. What eleven concurrent projects need is something that tells you what you do not know: which budget crossed its line this week, which inspection is going to slip, which contractor is carrying too much, and which lead has gone cold while you were on a job site.
I have already built the data model for that. Properties, stages, assignments, budget lines, committed versus paid versus forecast, variance signals, tasks, milestones, dependencies, permits, inspections, media, documents, and eight separate lead queues. It is designed at your baseline of eleven and holds your peak of seventeen.
What it is not yet is yours. That happens when we open your actual workbook, sheet by sheet and column by column, and I map it to what I have built. That is the single most valuable hour of part two.
05 / ACCESS
Contractors see their job. Nobody else's.
Access is enforced in the database, not by hiding buttons. A contractor with a valid login and a direct connection still sees only the properties assigned to them, and zero rows of budget or cost data. A client sees their own transaction and nothing else.
| Role | Properties | Money | Leads |
|---|---|---|---|
| Todd | All | All | All |
| Partner | All | All | All |
| Office admin | All | All | All |
| Project manager | Assigned | All | Assigned |
| Contractor | Assigned only | None | None |
| Client | Own transaction | None | None |
06 / WHAT IS ALREADY BUILT
You are looking at it.
Fifteen routes, live, on a private link that needs no account. The site you are reading this on is the deliverable. It includes the two Texas notices your current site does not have anywhere, a seller conversion page built to your specification, and a renovation portfolio structured and waiting on your photographs.
There is one file, business.ts, that holds every entity name, licence number, phone number, and disclosure on the site. Correct that one file and every page updates. Nothing is hardcoded into a page.
07 / THE OFFER
Five hundred dollars, and only if you want it.
Included
- The website you are reading
- The revisions we agree on after your review
- Baseline CRM intake and lead routing setup
- Meta Pixel installation
- Facebook ads setup help
- Ownership handoff
Not included
- Advertising spend
- Ongoing ad management
- Full flip dashboard development
- Paid third-party subscriptions
- Long-term support
- Territory exclusivity
How it works, unchanged from what I told you. I do the work first. You review it. You tell me what to change. I make the agreed changes. You buy it for $500 only if you want to move forward. This is one of the first ten. Longer-term work costs more and is not priced yet.
No financing. No credit check. Nothing touches your credit at any point.
08 / EXCLUSIVITY
Separate decision. Separate money.
This is not part of the $500 and I am not going to quietly fold it in. You raised competitor overlap yourself, so here is the honest structure.
| Radius | 50 miles from your confirmed primary office |
| Protected categories | Residential real estate brokerage and residential mortgage marketing |
| Term | 12 months |
| Price | $2,500 per month, paid monthly in advance |
| Excluded | Existing clients and any non-competing category |
| Conditions | Written agreement required. Renewal only by written agreement. No financing, no credit check. |
What that fee buys is a real restriction on my business: it reserves my ability to take competing work in your area. Website work, advertising, software, CRM, and dashboard development stay separately scoped either way.
09 / RUNNING COSTS & OWNERSHIP
You own all of it. That is the point.
Domain, GitHub repository, Vercel project, Supabase database, analytics, Meta assets, transactional email, the source code, and the data. All of it transfers to accounts in your name. Nothing is built to keep you dependent on me.
Expect ordinary third-party running costs at your scale: hosting, database, and transactional email. Those are billed by the vendors directly to you, not marked up through me. I will give you the exact list before anything is switched on.
10 / WHAT I NEED FROM YOU
Fifteen things, and most take a minute.
| # | What | Who | What it holds up |
|---|---|---|---|
| B1 | Confirm sponsoring broker is Vibrant Real Estate LLC and approve naming it in site advertising | Todd | Every page footer, IABS page |
| B2 | Confirm Todd owns or controls Properties by Texas Twisted Realty LLC | Todd | Footer legal entity line |
| B3 | Supply the signed Texas IABS form (TREC form) as a PDF | Todd | /legal/iabs, required on every page |
| B4 | Confirm which email inbox is monitored: todd@texastwistedrealty.com or todd@txtwre.com | Todd | All lead routing |
| B5 | Confirm the current office address (501 North Spur 63 #D5 vs 1215 S Fredonia St) | Todd | Footer, schema.org, local SEO |
| B6 | Supply mortgage entity legal name, NMLS ID, and licensed states | Todd | /financing |
| B7 | Supply credit services entity and required disclosures | Todd | /credit |
| B8 | Confirm David's full legal name, role, entity, and licensure, separate from Todd's legal name David Todd Evans | Todd | Any mention of David anywhere |
| B9 | Supply renovation photographs with written publication permission | Todd | /renovations |
| B10 | Confirm the four construction company names and the title company relationship | Todd | Operator map detail |
| B11 | Provide domain registrar, DNS, and Meta Business Manager access for pixel 1442231646227751 | Todd | Launch, analytics continuity |
| B12 | Confirm the November 10 vendor deadline year and export data before cancellation | Todd | Migration timing |
| B13 | Approve final copy | Todd | Launch |
| B14 | Create Supabase project and set environment variables | Ryan | Lead capture persistence |
| B15 | Connect Resend domain and verify DNS records | Ryan | Lead notification email |
The photographs are the big one. Everything else on the renovation pages is built and waiting. Nothing goes public without your written permission on the images.
ONE NEXT STEP
Book part two and bring the workbook.
Ninety minutes. We open your actual Excel file, go sheet by sheet, confirm the entities and licences, and I leave with everything I need to finish. You leave knowing exactly what this costs and what you own.